Approach

You have the fundraising strategy. We have the people, processes and resources to make it happen.

Our core service is to provide ethical telemarketing fundraising exclusively to NFP’s. This incorporates a philosophy that values:

Supporter Lifetime Value

Your supporters are your most valuable asset. With this in mind, the Thomas Direct sales approach is to maintain and improve the relationship, before anything else. Recurring sales are far more valuable than “one-offs”.
Respecting your customers

Charities are legally exempt from the Australian Do Not Call register. However, we believe your NFP’s reputation is far more valuable than making a pressured, quick sale. Therefore, our policy is to respect people’s request for no further calls and to advise the charity involved to remove them from their in-house call list.
The Right Blend of Technology & People

At Thomas Direct we believe in using the right blend of technology and people to deliver successful standalone or fully integrated campaigns. We implement predictive and progressive dialling strategies with inbound and outbound call training.

We adhere to the telemarketing standards of ADMA, ACMA, FIA and Aus Contact Association.
Hourly Rates, No Commissions

Paying staff commissions often drives undesirable, short-term behaviour. This not only affects your NFP’s reputation – it neglects the focus on relationship selling and the lifetime value of a happy supporter. Your NFP simply pays for the hours worked. We’ve found this works incredibly well for us, our staff and of course – our clients and their supporters.

Quality Measures

PCI DSS

The Payment Card Industry Data Security Standard (PCI DSS) is a set of policies and requirements used to optimise the security of credit, debit and cash card transactions

Thomas Direct is PCI certified.

Of the sales made in the last fifty days, not one resulted in a complaint, formal or otherwise being brought to (our) attention. I believe you are the only sales channel to achieve this excellent feat!
Most importantly for us is that they instilled a very ethical approach in their Telemarketing staff and do everything possible to ensure they provide us with quality service at all times.
… We also welcome Thomas Direct’s incessant need to be ethical, sales focused, consistent target achievers.
Your staff cares for our clients as much as we do.
Fabulous!! Your team is just great! Please pass on my thanks to your customer focused team.